Welcome to theBalm, where we believe in empowered glamour - feeling your best and looking incredible as you turn heads for all the right reasons. Confidence is a gorgeous color on you - it really brings out your eyes. So our mission is to be there for you when you want to look good in a matter of minutes (not that we’re timing).



We have cosmetics down to a fine art - timeless, versatile and always picture perfect. With velvet textures, rich colors, triple-milled pigments and anti-aging ingredients (not that you need it), we're committed to creating premium cosmetics at an accessible price. We do this so you can release your inner artist and feel fabulous - wherever the day takes you. 




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the Balm 's Top Picks

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the Balm Mad Lash

Take lashes to new heights! With an injection-molded wand and phenomenal formula, Mad Lash delivers ..

the Balm Travel-Size Classics with Cosmetics Bag

Frequent flyers rejoice! theBalm has created travel-size versions of our bestsellers for half the pr..

the Balm In the Balm of your hand - Greatest Hits Volume 2 Palette

Because a great hit deserves a sequel! Create countless looks with this all-inclusive makeup-must fe..

the Balm Nude dude Palette - Nude Eyeshadow Palette

Because you deserve the bare-y best! This natural eyeshadow palette includes 12 triple-milled shades..

the Balm Autobalm grl powder

Put the petal to the metal with GRL PWDR. This cheek palette features 3 beautiful matte blushes and ..

the Balm Hot Mama

Over basic blushes? Our essential all-in-one highlighter, blush and shadow illuminates your finest f..

the Balm Bahama mama

For a fresh-off-the-beach glow! This matte bronzer gives you natural, sun-kissed skin without orange..


Mary-Lou might not be innocent, but this shimmer sure is! Our highlighter, shadow and shimmer rolled..

the Balm SCHWING Black Liquid Eyeliner

This liquid liner is a home run! Built with a uniquely thin and tapered felt-tip applicator, Schwing..

the Balm Meet Matte Hughes- Nude Out Of Stock

the Balm Meet Matte Hughes- Nude

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes NUDE, a limited-edition collection of..

the Balm Time Balm Primer Out Of Stock

the Balm Time Balm Primer

Gorgeous skin in no time! Wear timeBalm Primer solo for visibly softer skin or under makeup so your ..