Our story

Barr is a minimalist lifestyle project – living simply, owning less stuff, and making your life less stressful. By de-cluttering your life, you will be able to focus yourself and know what to put first things first. Living sustainably is not easy and comfortable, but even small steps for being sustainable will reflect back on us in a good way. 


Incorporating only necessary ingredients,

Not with controversial ingredients,

Simple skincare routine,  

With straightforward description without any honeyed words,

We make practical and smart skincare culture. 


“Great ingredients speak for themselves.”


Celeste Jo

Founder of Barr





Celeste / Hyesu JO                                                                                                      JOEY / Hyeji JO
Founder / General Manager                                                                                          Co-founder / Visual Director


Barr 's Top Picks

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Barr Centella Calming Barrier Cream

Yes, Yes, Yes. When it comes to skincare, it really comes down to moisturize your skin. You boosted ..

Barr Centella Calming Gel Essence

Calm down! You need to calm yourself? When you are upset, feel overheated, 7days before period, feel..

Barr Centella Calming Ampoule Toner

Your makeup makes your skin look excessively greasy, but you still feel dry and dehydrated? You need..