We are beach beauty minimalists.
We harness the natural power of Ocean & Earth to bring you safe, ethical, sustainable products.
We deliver personalized, synthetic-free skin care to help you achieve your skin goals.
We proudly partner with 1% For The Planet® to save marine life.
Purely natural + nontoxic + certified cruelty-free + vegan + fair trade and ethical ingredients (all certified organic, non-GMO and/or wildcrafted), ocean nutrients, food-grade plant-based therapeutic-grade oils, scientifically-proven botanicals, sustainable packaging, artisan small batches, love and island vibes.
Synthetic ingredients, GMOs, gluten, soy, toxins, fillers, animal testing, chemical additives, artificial dyes, synthetic fragrances, synthetic preservatives, parabens, phthalates, sulfates, nanoparticles, mineral oils, petroleum, and other questionable chemicals frequently found in the beauty industry.